I don’t build pretty websites. I build ones that pay for themselves.
Founder-led web design & local SEO We build websites that get home service companies more calls.
One focus: making your business the first call when homeowners search Google. Founder-led, built for HVAC, plumbing, electrical, roofing and landscaping companies anywhere in the US.
The problem
What’s wrong with most agencies.
Most home service websites get built and forgotten. The agency collected the check, maybe picked a template, and disappeared. Now you’ve got a site that loads slowly, doesn’t show up on Google, and hasn’t generated a single call this month.
You’re not bad at marketing. You hired someone who didn’t understand your business. HVAC, plumbing, electrical: these aren’t just brands, they’re operations. Your website needs to work like one. Answer the phone, show up first, and close the job.
Meet the founder
I’ve run operations. I know what happens when the phone stops ringing.
- JL
Born and raised
Jennings, LouisianaNo matter where I go in the world, it will always be home.
- LFT
College, family and a first house
Lafayette, LouisianaFifteen years in Lafayette: I graduated college, got married and bought my first house in Scott.
- OPS
Running restaurant operations
Walk-On’s Sports BistreauxManaging P&Ls, leading teams and learning what keeps a service business profitable. Our team won the Menu Masters Award.
- WEB
Building websites
Since 2015Not because I loved design, but because I kept seeing good businesses lose customers to competitors with better websites.
- RC
Redefined Creative
TodayBuilding websites and local search systems for home service businesses anywhere in the US.
Our promise
Focused on results. Good people.
Systems over guesswork
We rely on data, automation and proven conversion principles, not just pretty designs.
Southern hospitality
We believe in doing great work with great people, and we treat your business like our own.
Radical transparency
You own your website: the code, the content, everything. Support is month to month.
Proof
Don’t take our word for it.
We really appreciate the level of detail you put into the redesign. The site lays out more logically than before while still keeping on brand.Leslie WeitzFounder & CEO
Redefined Creative has an incredible eye for design. They created a visually stunning site that was super functional and user-friendly.Paul ThomsonGTM Advisor
Let’s get your phone ringing.
Stop guessing. Start getting found.
Get the free audit, or tell us about your business and we’ll map out a plan together.